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流通業現代化與電子商務
出版社:五南
出版日:2000-05-01
ISBN:9789571119984
裝訂:平裝
語言:中文/繁體
備註說明:二手書,雅博客二手書店



定價:550元
特價:1.8折 100
省下 450



 

傳統的企業營者以4P(價格、產品、通路、促銷)為基本架構,據此擬定行銷策略,然礙於供銷定位差異,對立的關係經常存在於供應商與零售商之間。近年來,隨著國內外競爭的衝擊,流通業發生種變革,對外有外資企業及跨國企業的挑戰,對內則要面對新興業態的推陳出新,以及大型量販店之價格競爭,零售體系單純行銷手法已然窮於應付,整合、聯盟策略被視為另線生機。零售端與供應端開始思索著如何跳脫傳統對立的關係,轉向發展合作與互利的關係。

 

 
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